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Promotional
Items A large part of attracting an audience to a comic book is promotion and Marvel Comics, since the days of Stan Lee, was always experimenting with different ways of promotions both within and outside the comic books themselves. Below are some examples of promotional items used for and with Nick Fury. |
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This rather beaten-up old card is an example of the cards distributed to comic book shops in anticipation of the Nick Fury Vs SHIELD miniseries in 1988. |
Following
the success of the Nick Fury limited series, Marvel set volume 2 of
Nick Fury, Agent of SHIELD as one of six major titles to premiere in
1989. In order to promote the release of the series, Marvel created
a contest geared to getting readers to buy at least the first issue
of all 6 titles. The back of each of the cards featured one question
related to the particular series being promoted. Sending away the answers
to all six questions would have earned one a random shot at winning
original art by John Byrne.
The question on the back of the Fury card was : What level does Nick Fury reach before Val stops him? (A): 7 The answer is of course A, as seen on page 19 of the first issue. |
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These
items were produced in 1995 as promos for the Fury of SHIELD series.
The first features the cover for the debut issue and refers to the
book as a monthly title instead of the limited series it became.
The Encryptor card was packaged with copies of issue #1; to be used to find hidden messages inside the 4 issues as part of a contest celebrating the 30th anniversary of SHIELD. The winner would have won autographed copies of the premiere issue as well as various promos like posters and stands. The secret messages were as follows: Issue #1- "Scorpio is Fury's illegitimate son" (Pg 10) Issue #2- "Scorpio's real name is Mikel and he made his first appearance in Scorpio Connection" (Pg 7) Issue #3- "Fury once dated Val, but now they're just close friends" (Pg 4) Issue #4- "Someone
will kill Nick Fury very soon" (Pg 21) |
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For
the combined anniversary of the X-men and The Avengers in 1993, a 7
page preview of the crossover storyline was to be found in most Marvel
Comic books prior to the event. Pages of preview art were accompanied
by dialogue from Nick Fury.
I'm getting
too old for this. Back when I first hooked up with SHIELD, Xavier
had things under control. Times have changed. Now powers are sittin
in the hands of a bunch of blasted kids. Those X-Force brats runnin
round tryin to act like grown ups. Now that Cable's returned, I
figger they'll run right on back to him. An X-Factor's still holdin
hands with Val Cooper. Wonder what they'll do when they find she's
been involved with Project Wideawake and the Sentinals? At least
the mutant teams ain't fanatics. Not like the Acolytes. Now that
Magento's gone, they been tryin to kill normal kids in the name
of genetic cleansing. Their blamed Holy war is getting out of control.
An' worse, they're poisoning the minds of other mutants. Look at
Quicksilver. Course some of em don't need poisoning. Deadpool comes
to mind. So does Sabertooth. (SHIELD file 111761). |
An all-star SHIELD salute to Ralph Dula for donating the SHIELD Vol 2 image and bringing this promotion to my attention. Also my brother Sergio Ferre for clueing me into the Avengers/X-Men crossover promo w/ Fury. |